Limited Time Offer: Enjoy Up to 50% Off!

It’s time to refresh your beauty routine! Discover our new fall beauty collection, specially crafted to nourish your skin and elevate your look this season.

Say Goodbye to Bad Hair Days!

Transform your hair with New Hair Care’s targeted solutions! From hydrating masks for dry, brittle hair to smoothing serums for frizz control,

Save 15% off Sunny Isle Products

Experience the remarkable benefits of Sunny Isle Jamaican Black Castor Oil and explore our range of exceptional products.

Shop now

Save 20% off Blue Magic Products

For soft, manageable hair for everyone in the family—get Blue Magic on sale while it lasts!

Shop now

Find the Perfect Holiday Gift!

Shop our curated collection of unique gifts for everyone on your list.

Shop Now
Need a good hair day?

New Arrivals!

Indulge in the latest innovations in hair care - transformative formulas for healthier, more vibrant locks await you!

Tips, Tricks & More

Maintain Hair Health While Wearing Wigs or Weaves

Here's how you can ensure your hair stays strong and vibrant underneath your wig or weave.

Learn more

How to Combat Dry & Itchy Scalp

Discover the ultimate solution for dry and itchy scalp with As I Am. Get instant relief and nourishment, leaving your scalp refreshed and revitalized.

Learn more

What Are The Benefits Of Shea Butter?

Shea butter is a highly effective moisturizer that penetrates deep into the skin, providing long-lasting hydration.

Learn more
We are here together with you

Cloré in the community

Join us in making a difference! Cloré is dedicated to empowering black youth in the community through meaningful partnerships.