The latest generation of sulfate-free shampoo to gently wash high-maintenance colors.
This no sulfate shampoo doesn''t mean no lather; in fact, it has a milky lather that gives you a nourishing cleanse.
In addition, this color-safe shampoo fights against unwanted mineral build-up that may effect your color vibrancy:
- Chlorine : guilty for color oxidation and hair sensitivity
- Copper : the one to blame for Greenish /Darkening effect on color
- Calcium : responsible for Color dullness and dryness
This shampoo for dyed hair keeps every high-maintenance hair color vibrant for 65 days*
*When using the Keep Me Vivid system vs. non-conditioning shampoo.
Key Benefits:
-It is a sulfate-free shampoo
-Shampoo for colored hair that protects hair color for lasting vibrancy and shine
-It also protects against unwanted products build-up
-A hair treatment for color-treated hair with a new delicious scent
*Disclaimer: Description/ingredients may differ—please refer to the product labels.
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