Bold Temporary Colour for Naturalistas

Trying out a new hair colour can make us feel fresh, confident and ready to take on the world! Permanent hair dye can be amazing for a long-term look, but sometimes we want an easy, wash-out colour that will make sure our curls are popping for a party or special event.

As I Am Curl Color is a curl-enhancing colour gel that provides a medium hold and intense colour without the need for bleach or lightener! Its flake-free formula features JBCO and ceramides to add moisture and strength to Type 2, 3 and 4 hair.

Most hair colour waxes only coat the surface of your hair, dry your hair out, and weigh your curls down. As I Am Curl Color is designed to be extra moisturizing and lightweight so you can care for your curls as you style them. This product lasts up to one wash, so it's the perfect chance to try out a new colour.

Check out the shade range below, and shop As I Am Curl Color in the #FaithInMyself sale now!

AS I AM CURL COLOR - BOLD GOLD

CA$10.99 Now Only CA$8.99

@andreawiththecurls looks amazing with half-gold curls!

AS I AM CURL COLOR - COOL BLUE

CA$10.99 Now Only CA$8.99

Curl Color works on locs too! @Spiritlovesbeauty used Cool Blue and Passion Purple to create this look.

AS I AM CURL COLOR - EMERALD GREEN

CA$10.99 Now Only CA$8.99

If your hair is bleached like @cherrychyy's, Curl Color will come out much brighter!

AS I AM CURL COLOR - HOT RED

CA$10.99 Now Only CA$8.99

You just can't go wrong with red, as @goldynaps demonstrates 😍

AS I AM CURL COLOR - PASSION PURPLE

CA$10.99 Now Only CA$8.99

@hennalice_ can really rock purple curls!

AS I AM CURL COLOR - SASSY SILVER

CA$10.99 Now Only CA$8.99

Let @miel_p0ps show you why you NEED to give silver hair a try!

Shop more haircare and styling products in the #FaithInMyself sale until July 24th.