MATRIX TOTAL RESULTS KEEP ME VIVID SHAMPOO 33.8 oz

The latest generation of sulfate-free shampoo to gently wash high-maintenance colors.
This no sulfate shampoo doesn''t mean no lather; in fact, it has a milky lather that gives you a nourishing cleanse.
In addition, this color-safe shampoo fights against unwanted mineral build-up that may effect your color vibrancy:
- Chlorine : guilty for color oxidation and hair sensitivity
- Copper : the one to blame for Greenish /Darkening effect on color
- Calcium : responsible for Color dullness and dryness

This shampoo for dyed hair keeps every high-maintenance hair color vibrant for 65 days*
*When using the Keep Me Vivid system vs. non-conditioning shampoo.

Key Benefits:

-It is a sulfate-free shampoo
-Shampoo for colored hair that protects hair color for lasting vibrancy and shine
-It also protects against unwanted products build-up
-A hair treatment for color-treated hair with a new delicious scent