Unbeatable Fall Deals

Save Big on Our Best-Selling Products!

New Care Products!

Discover New Care Products to Enhance Your Daily Routine!

NEW: Batana Oil

The Secret to Healthy Hair and Skin. Batana oil is a natural, sustainable beauty solution that offers incredible benefits for both hair and skin.

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Up to 25% off Jamaican Mango & Lime Products

The Jamaican Mango & Lime products are a complete care and maintenance system consisting of shampoos, oils, waxes, and gels that help enhance the natural beauty of your locs without damaging additives.

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Need a good hair day?

New Arrivals!

Indulge in the latest innovations in hair care - transformative formulas for healthier, more vibrant locks await you!

Tips, Tricks & More

Maintain Hair Health While Wearing Wigs or Weaves

Here's how you can ensure your hair stays strong and vibrant underneath your wig or weave.

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How to Combat Dry & Itchy Scalp

Discover the ultimate solution for dry and itchy scalp with As I Am. Get instant relief and nourishment, leaving your scalp refreshed and revitalized.

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What Are The Benefits Of Shea Butter?

Shea butter is a highly effective moisturizer that penetrates deep into the skin, providing long-lasting hydration.

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We are here together with you

Cloré in the community

Join us in making a difference! Cloré is dedicated to empowering black youth in the community through meaningful partnerships.